Why the $15 sweatshirt feels amazing in the shop and terrible by July
You picked it up. It felt soft — softer than you expected for the price. Six washes later it's bobbled, stretched and somehow both thinner and stiffer. You weren't imagining...
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This is A Kid Called Ed
Looking for ethical children’s clothing that is playful, well-made, and full of imagination? A Kid Called Ed was born from a desire to create sustainable kidswear based in New Zealand...